• Marketing & Audience
  • Conversational

Lead magnet request (Standard, conversational)

Collect requests for a useful resource and separate future email preferences.

  • 10questions
  • ~3 minto complete
  • Freeon every plan
Use this formPreview the form

Opens in the builder, fully editable. No card required. Part of the Lead magnet request template with 2 other forms.

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What is inside

10 questions, ordered so the easy ones come first. Every one is editable — delete what you do not need and add your own.

  1. 1What email address should we use?Email
  2. 2What should we call you?Short text
  3. 3Which resource would you like?Short text
  4. 4Would you like future email updates?Yes / No
  5. 5How often would you like updates?Multiple choice
  6. 6Where did you find us?Short text
  7. 7Which best describes your role?Multiple choice
  8. 8Which organisation are you part of?Short text
  9. 9Which resource are you requesting?Long text
  10. 10Which content format do you prefer?Multiple choice

Make it yours

Three things worth changing first

  • Put your brand on it

    Swap the theme, drop in your logo and typeface, or lock it all with a brand kit so every form matches.

  • Change what the logic does

    Edit the branches on any question, or add your own conditions so the follow-ups fit how you work.

  • Send it where you work

    Push responses to Slack, a spreadsheet or your CRM the moment they land, with no export step.

Questions about this form

Is the Lead magnet request (Standard, conversational) form free to use?

Yes. It opens in the builder on the free plan as part of the Lead magnet request template. Some fields, such as payments or file uploads, need a paid plan to publish.

Can I edit the questions in Lead magnet request (Standard, conversational)?

Everything is editable: reorder, rename, delete or add any of its 10 questions, and change the logic between them.

Can I switch it to single-page?

Yes. Either experience works with the same questions; switch it from the form's design settings at any time.

Where do Lead magnet request (Standard, conversational) responses go?

Into your Onlyform workspace, and from there to Slack, Google Sheets, Notion, your CRM or any endpoint via integrations.

More forms in Lead magnet request

See the template

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